
About us
Locally Owned Dumpster Rental in Roanoke Since 2012
One truck, one phone number and a promise to quote honestly. Here is how Roanoke Dumpster Rental Group grew into the Roanoke Valley’s go-to roll-off company — and why Wade Hollins still answers the phone.
Our story
It started with a borrowed truck and a house full of somebody else’s junk
Wade Hollins grew up in this valley, in a bungalow off Williamson Road, and went to work for a local remodeling crew out of school. He spent most of his twenties under houses and in attics — cutting out termite-eaten sill plate and band joist, stripping shingles in July, breaking out old flatwork, and pulling down porches and back steps from Melrose-Rugby across to Garden City — watching the same problems repeat themselves. The container never came when it was supposed to. When it did, the invoice had grown. Nobody ever warns a homeowner that a crawlspace full of wet framing weighs far more than the pile looks, or that the spoil out of a footing dig will hit legal transport weight in a box that still looks half empty, so the can that sounded generous on the phone is at payload while it is half full, and then it sits in the driveway too heavy to move.
In 2012 he bought a used roll-off truck and four cans, parked them on 3783 Peters Creek Rd, and started answering the phone himself. Wade still takes most of the calls and still runs the dispatch board. The first job was a shingle tear-off on a foursquare in Raleigh Court for an owner whose previous hauler had canceled twice while the crew stood on the roof waiting. She still calls us, and she still tells the story.
Word moved the way it does here — through contractors, through neighbors, through the man at the supply counter who mentions that the dumpster people actually showed up. Then two things settled it: storm weeks, when an ice storm or the remnants of a tropical system come over the Blue Ridge and put a fortnight of roof, ceiling and tree work on the books over a weekend; and the long spring stretch, when freeze-thaw damage, crawlspace repairs and rot work all land inside the same few weeks and every crew in Southwest Virginia wants a can at once. We added trucks as the calls came in rather than borrowing against volume we did not have yet. 14 years on we run a small fleet, we still dispatch from 3783 Peters Creek Rd, and the phone still rings at a desk with somebody local behind it.
Why we care about getting the quote right
The dumpster industry has an image problem and it is largely self-inflicted. Low teaser rates, a tonnage allowance buried in the fine print, then a bill with an overage charge nobody explained. We priced against that from day one. When you call, we ask what you are throwing away, what it weighs, how long you need it and where it is going. Then we give you a number that includes delivery, pickup, the rental window and disposal. If we think you are about to order the wrong size, we say so — even when the wrong size is the more expensive one.
What being local actually buys you
It is not a slogan. It means our dispatcher knows which hillside drives in South Roanoke, Grandin Court and Cave Spring are too steep to set a loaded box on and which ones just need a smaller can; which blocks in Old Southwest, Gainsboro and Belmont have a narrow street and a rear alley, so the box goes at the head of the drive; which addresses sit on a City of Roanoke street and therefore need the City’s Dumpster/Portable Storage Container Permit from the Transportation Division, and which sit on a Roanoke County subdivision street where the road is usually VDOT’s and the question goes to the Salem District instead; which are actually in Salem or the Town of Vinton and answer to a fourth desk; which lots sit on karst ground where a loaded box is a point load worth thinking about; which gravel pads a loaded truck should not commit to for a day or two after heavy rain; and roughly what a 1940s city house with a crawlspace, a packed attic, a back shed and three generations of storage produces when it finally gets cleared out. It means that when a storm comes through Southwest Virginia and half the valley wants a container in the same week, our trucks are already here.


At a glance
- Founded2012
- OwnerWade Hollins
- Base3783 Peters Creek Rd
- Container sizes10, 15, 20, 30, 40 yd³
- Service radius~35 miles
- InsuranceFull commercial cover
Our values
Six things we do not negotiate on
We quote it, we honor it
The number on the phone is the number on the invoice. If we get the size wrong, that is our mistake to wear, not yours.
We turn up
A delivery window means a delivery window. If something goes sideways — and occasionally it does — you get a phone call, not silence.
We treat the property like ours
Boards under the rails, a walk of the drop, and a driver who will move the can rather than argue about where it landed.
We sort before we bury
Metal, clean wood, cardboard and brush get separated and recovered where we can, and we will tell you to pull salvage first. It is cheaper for you and better than filling a hole.
We tell you the awkward thing
If your job needs two hauls instead of one, or a permit you did not know about, you hear it before we load the truck.
We answer to neighbors
We live here. Our kids go to school here. There is no head office to hide behind when something goes wrong.
Experience
What 14 years around Roanoke containers teaches you
We have seen the mistakes so you do not have to
The four that cost people the most money, in order: sizing by volume when the debris is dense, because broken concrete, brick, wet termite-damaged framing and footing spoil all hit payload while the box still looks half empty; forgetting that an older city house has a crawlspace, an attic and often a basement in it, so a clearout that reads like a 20 on the main floor is really a 30 once the rest is counted; assuming the curb will absorb the overflow, when the City of Roanoke explicitly does not collect construction, demolition or remodeling debris under its Chapter 14.1 program, caps bulk at three items a week, and excludes contractor-cut brush, stumps and treated lumber outright; and treating a pre-1985 building as ordinary demolition, when Va. Code § 36-99.7 can put a licensed asbestos inspection in front of the building permit and the federal RRP rule sits over anything built before 1978. Every one of those is avoidable with one honest conversation before delivery.
We have cleared crawlspaces and attics out of houses that had not been emptied since the 1960s, rental turnovers in the city where a unit changes hands and forty years goes out in a fortnight, storm damage where the ceilings, the insulation and half the drywall came down before the roof went back on, porch and back-step rebuilds where the posts came up with their footings still attached, sill plate and band joist replacements where the framing came out wet and three times the weight anyone expected, basement work alongside an old heating oil tank that had to come out as a licensed job before anything else moved, limb wood run as clean separate loads of oak and maple after an ice storm, kitchen and bath gut-outs where the cabinets and drywall went straight into the can because the City will not take them at the curb, footing digs and foundation repairs that went out by weight rather than volume, restaurant and retail fit-outs downtown and out along the Southwest Virginia corridors, and estate cleanouts where a family had a fortnight to empty a house. Every one of those loads behaves differently at the scale house, and knowing that in advance is most of the job.
Credentials and cover
- Full commercial general liability and auto cover — certificates available on request for GCs and property managers, including the $1 million per occurrence naming the City of Roanoke as additional insured that a City street placement requires
- Workers’ compensation cover for every driver on the road
- Material taken only to facilities permitted under Virginia’s Solid Waste Management Regulations at 9VAC20-81
- Clean corrugated cardboard and scrap metal pulled out of loads and routed for recycling, which is what the 25 percent rate under Va. Code § 10.1-1411 asks of both the City of Roanoke and Roanoke County
- Liquids and asbestos kept out of every container, and mixed construction and demolition loads taken to a permitted processing facility rather than direct to disposal
Contractors and property managers: ask for our COI when you set up an account. We can usually have it emailed the same day.




Community
We are part of Roanoke, not just parked in it
We donate container time to local school and church cleanup projects, we discount storm work for older residents on fixed incomes when a tree comes down, and we sponsor a couple of youth teams that mostly involve us hauling nets around at weekends. None of that makes us special — it is what a business in a valley this size is supposed to do.
Roanoke is a working city and it has been one since the railroad made it. The settlement called Big Lick became the Town of Roanoke in 1882 and a city in 1884, when the Norfolk and Western put its headquarters in the valley; the Roanoke Shops built locomotives here, and the Virginia Museum of Transportation, in the old Norfolk and Western freight station on Norfolk Avenue, keeps them. That railroad story is heritage now rather than a payroll — the corporate jobs left the valley decades ago — but the valley’s waste still rides 33 miles of Norfolk Southern rail from the Tinker Creek Transfer Station out to Smith Gap, which is a fair summary of how this place holds on to what it built. The houses those railroad wages paid for are still the housing stock, and they are still what we haul out of: the City says 55 percent of its housing was built before 1960, across 44,543 units, 58 percent of them single-unit, with owner and renter households split about 50/50 — foursquares, craftsman bungalows and folk Victorians, which is why the phone here rings for homeowners, landlords and contractors in roughly equal measure. The geography is the other half of the story, and it is where outsiders get this market wrong. The City of Roanoke is an independent city and is not part of Roanoke County. Neither is Salem. Vinton is a town, and it is in the county. The clean proof is that Roanoke County’s courthouse sits at 305 E. Main Street in Salem. On Census Bureau figures — population as of 1 July 2025, housing and income from the 2020–2024 American Community Survey five-year estimates — the City has 99,111 people in 42.52 square miles, about 2,352 to the square mile, with 52.4 percent owner-occupancy, a $190,500 median home value, $996 median gross rent, a $55,378 median household income and an 18.3 percent poverty rate. Roanoke County has 97,150 people in 250.55 square miles, about 386.9 to the square mile, with 75.7 percent owner-occupancy, a $286,000 median home value, $1,224 rent, an $83,709 median income and a 7.1 percent poverty rate. Almost identical populations, and the county is nearly six times the area — which is exactly why drive time rather than address decides how we route a truck, and why city work skews toward turnovers and cleanouts while county work skews toward owner-occupier renovation. The landmarks fill in the rest of the map: the Roanoke Star on Mill Mountain, standing 846 feet above the city on a mountain that rises to 1,703; Carvins Cove Natural Reserve, more than 12,000 acres owned by the City and described by its own parks department as the second largest municipally owned park in the United States; the Historic Roanoke City Market, the oldest continuously operating open-air market in the Commonwealth of Virginia, licensed to 25 vendors in 1882 and chartered in 1884; the O. Winston Link Museum and the Taubman Museum of Art; Hotel Roanoke; Explore Park and the Blue Ridge Parkway; the Appalachian Trail and McAfee Knob out past Catawba; and Smith Mountain Lake to the southeast. Carilion Clinic is the anchor employer, with the Virginia Tech Carilion School of Medicine beside it downtown, and the institutional construction that comes with a growing medical district is a very different customer from a Raleigh Court kitchen. The valley’s hardest lesson is still the Flood of November 1985, when the Roanoke River crested at 23.35 feet against a 10-foot flood stage on 6.61 inches of rain in 24 hours — still the record — with at least ten deaths in the valley; the answer to it was the USACE Roanoke River Flood Reduction Project. Around the city our runs go out through Cave Spring, Hollins, Bonsack, Back Creek, Glenvar, Penn Forest, Salem, Vinton and up to Daleville in Botetourt County, on I-81, I-581, US-220, US-460, US-11, VA-419, VA-117 and VA-116. All of that housing generates debris, and we would rather it left less behind than it otherwise would — which is why we pull scrap metal, clean wood, cardboard and clean brick and concrete out of loads instead of tipping the lot, why we tell customers to pull the salvage first, the solid doors, the hardware, the fixtures worth rehoming, and why clean vegetative debris rides as its own separate load.
About Roanoke Dumpster Rental Group
Who owns Roanoke Dumpster Rental Group?
Wade Hollins, who founded the company in 2012 and still runs it from our yard on 3783 Peters Creek Rd. We are independently owned — not a franchise, not a broker reselling somebody else’s trucks, and not a national call center routing your job to whoever bids lowest that morning.
Are you a broker or do you own your trucks?
We own our trucks and our containers and we employ our drivers. That matters because a broker cannot promise you a delivery window — they are passing your job to a third party and hoping. When we say Tuesday morning, our dispatcher is looking at our own truck.
What areas do you actually serve?
Roanoke and roughly a 35 mile radius across the Roanoke Valley. The city neighborhoods come first: Grandin Village, Old Southwest, South Roanoke, Raleigh Court, Wasena, Williamson Road, Melrose-Rugby and Garden City are neighborhoods of the City of Roanoke rather than separate places, and we run to them daily alongside Downtown, Gainsboro, Belmont, Norwich, Villa Heights, Round Hill, Deyerle, Crystal Spring, Riverland, Fallon Park, Grandin Court and the rest of the City’s 49 recognized neighborhoods. Then Roanoke County: Cave Spring, Hollins, Bonsack, Back Creek, Glenvar, Penn Forest, Catawba, Masons Cove, Mount Pleasant, Oak Grove and Clearbrook. Then the two that are their own governments — the City of Salem, an independent city like Roanoke, and the Town of Vinton, which is a town inside Roanoke County — and out to Daleville, Troutville and Fincastle in Botetourt County or Rocky Mount in Franklin County when the job is worth the run. Every one of those localities writes its own permit and collection rules, so it is one phone number and four sets of answers. Our full service area is listed here.
Are you licensed and insured?
Yes on both. We carry commercial general liability, commercial auto and workers’ compensation cover, and our certificate meets the $1 million per occurrence naming the City of Roanoke as additional insured that the City’s dumpster permit requires for a street placement. Contractors and property managers can request a certificate of insurance when setting up an account and we will usually turn it around the same day.
Do you handle commercial accounts?
We do — builders, remodelers, roofers, property management companies, restaurants and retail. Standing accounts get priority scheduling, next-day swap-outs and consolidated monthly invoicing. See commercial dumpster rental or call to set one up.
Talk to a real person
Talk to Wade or one of the team
No call queue, no chat bot, no form that promises a response within one business day. Call the number and a person in Roanoke picks up.
Serving Roanoke, the Roanoke Valley and Southwest Virginia · Mon–Fri 6:30am–5pm, Sat 7am–1pm